I’ve signed up for countless services’ pre-launch email subscriptions before. Most tended to be the same:
- You give them your email because it looks interested.
- You wait… kind of lose interests gradually.
- They send you a promotional email at the launch day, but you feel like you aren’t interested any more.
My philosophy is to be as transparent as possible. I don’t want people to just give me their emails and expect them to pay me money for a WordPress plugin. I don’t think that’s how it should work. I want to keep every interested prospects up-to-date with my progress. So they know what’s going on and what to expect.
On the week of April 10th-17th, I put myself in Photoshop to make sure Artsy Editor will have the best user interface possible. It doesn’t mean the most beautiful look, but the most appropriate user experience. I had to decide carefully how big a button is and where it should be placed. Take a look at the mockups I came up with:
The progress had been fantastic. We’ve got the basic WYSIWYG working, including formatting, adding links, as well as the code that integrates it as a WordPress plugin.
There are still a lot more to be done – things like image uploading, image resizing, different settings, and small bits and pieces here and there. But you can definitely expect what you receive from me will be top-notch.
After the successful first round of idea validation, I’ve put less time into talking to people about Artsy Editor and more time into design & development. This week, I am back to focus on marketing.
I am going to slowly and gradually get in touch with power bloggers so I can see what problems they are having with WP’s editor. They are going to be a huge percentage of my target customers. So I want to make sure Artsy Editor is going to fit their needs and worth what they are paying for.
I Know You Will Have Questions
How is it going to be out?
I don’t do ETA, anything unpredictable can happen anytime. I keep telling myself June. But It can be earlier or later than that, depends on how things go. But the thing I can promise is I will not rush and deliver the best editor I can.
Will it be a generic version of Artsy Editor (not WordPress only)?
My current focus is WordPress. It’s a strong & huge community to be in. And it will be easier for normal, non-technical folks to use it (just purchase, upload, and activate it). But if enough people have that request, I will consider it in the (not-nearish) future.
Will Keep You In Touch
Lastly, I want to let you know I am open for any suggestions or questions – just email me at firstname.lastname@example.org. I will get back to everyone of you. Also, I will continue to keep you guys updated as I move on!